- Internet Protocol (IP) Address – Your IP address is a number that lets computers attached to the Internet know where to send you data, such as the web pages you view. We use this information to deliver our web pages to you upon request, to tailor our Site to the interests of our users, and to measure traffic within our Site.
- Cookie – A “cookie” is a small text file that may be used to collect information about your activity on the Site. For example, when someone visits a page within the Site, a cookie is placed on the user’s machine (if the user accepts cookies) or is read if the user has visited the Site previously. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser; if you do so, however, you may not be able to take advantage of the personalized features enjoyed by other users to our Site.
- Web Beacons (also known as “clear gifs,” “web bugs,” or “pixel tags”) – “Web Beacons” are tiny graphics with a unique identifier, similar in function to cookies, and are used to allow us to count users who have visited certain pages of the Site and help determine the effectiveness of promotional or advertising campaigns.
- Demographic Information – “Demographic Information” may be your gender, age, zip code, and/or interests, which may be collected via a cookie or which you may provide to the Site in response to anonymous surveys. We use this information to provide you with personalized services and analyze trends to ensure the information provided by the Site meets your needs.